The AFMO.com™ mission is to supply exceptional footwear, clothing and mission-critical gear reliably while inspiring Absolute Gear Confidence before, during and after the sale.

Our sales and customer service staff is trained by experts with real world experience and we encourage our associates to get out and enjoy hands-on experiences with AFMO.com™-supplied gear. The combination of intense training and hands-on experience creates insight into our customers' requirements. Our business is built on trusted relationships, and we approach every aspect of our business with a long-term view.

We are meticulous in choosing our supply sources, as they must be "best in category" to warrant inclusion in the AFMO.com™ supply chain. We are fiercely protective of these relationships and have worked with many of our suppliers since AFMO.com's internet retail founding in 1997. We stand behind everything we sell because our manufacturing base of suppliers stands behind everything they design and produce. We purchase gear from innovators and craftsmen as opposed to opportunistic mass merchandisers with a commoditized approach.

AFMO.com™ engages our customer base with an avid appreciation for the rugged outdoors and physical preparedness for challenges, while promoting positive patriotic values including community involvement, personal responsibility and a love of liberty. We are devoted to the men and women who proudly serve our country in military and public safety capacities and we are devoted to our customers. AFMO™ enthusiastically supports the National Shooting Sports Foundation, Boy Scouts of America, American Fallen Soldiers Project, Carry the Load and National Association of Police Organizations.

AFMO™ is always interested in supporting character building organizations, as well as classes that promote the responsible use of firearms and firearm safety. AFMO™ does not sell firearms, but we are a strong advocate of our 2nd Amendment rights.